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Brand & web design for purpose-driven & holistic businesses.

I totally get it! It’s hard to translate all of your ideas & values into a visual brand. 

Much less one that helps you stand out in a saturated industry, and attract not just any client, but those Soul-Aligned, dreamy clients. 

Hey friend, I see you.


I know you’re tired of wasting time trying to figure out how to create an impactful brand, with no dreamy clients in sight.

Having a steady stream of clients who you love & that align with not only your business but your personal values. 

Spending every day doing real, meaningful work, with a brand that’s helping you grow, not holding you back.

Feeling confident in your brand & website, because it’s a direct reflection of you and your unique business.

Knowing exactly what fonts, colors & imagery to use when designing graphics for your business. 

And that you can connect & convert the exact type of clients you dream of serving! Picture this...

that your visuals are helping you grow a business that you love.

What if you could know, with certainty

This isn’t just a process that I’ve seen work with my clients, it’s worked in my own business, too! 

So far in 2019 I’ve been booked out with high-paying DREAM clients. And that’s after I had stepped away from my business for more than 4 months of maternity leave.

All because I figured out how to shift the visual direction of my brand to purposefully connect & convert the right people.

Now I’m handing over the exact process I walk through with my 1:1 clients, so you can create a purposeful visual direction for your business & attract more soul-aligned clients.

Feel confident that your brand is helping you attract the right people and grow a purposeful business!

Once you’ve implemented Your Purposeful Brand, you’ll feel empowered and ready to bring this new visual direction into your brand and website.

How to create a meaningful, cohesive brand moving forward, so you can build trust with your potential clients & guide them towards booking.

The exact formula to gather visual inspiration, so you’re no longer following trends or blending in.

What you need to know about your Soul-Aligned client to actually make a difference (and give you the clarity to connect with her).


A 3-step mini course to guide you through the process of creating a visual direction for your brand. You’ll walk away with a deeper understanding of how to brand your business in a way that showcases your value & that attracts the clients you want to work with.



This has been the best decision I could have made for my brand! At first I was hesitant because I never thought I could bring my brand vision to life, but I was very wrong. Your Purposeful Brand helped me better define my business & create a clear vision. Now I have a sustainable 6-figure business! 


The best decision I could have made for my brand!

— jasmine v.

We were able to give a name and face to the ideas that we had been processing for months. I was blown away by Cassie’s willingness to share and create something for brands to make themselves better.


I was blown away.



don't take my word for it

Here’s what others have to say

Finalizing your
Visual Direction

module 3


module 2

module 1

Define your
Soul-Aligned Client

Want to see a preview of what’s inside? Here’s what you’ll get:

Your Purposeful Brand is a self-guided intentional branding course, consisting of 3 core modules. Lessons can be implemented and completed in just 3 days. Each module is available upon purchase and includes step-by-step instructions, guided worksheets, fill-in-the-blank templates to use for your business and access to Cassie along the way. 

take a peek inside the curriculum

Sign Me Up!

Your investment:

So you can focus on doing more of the work you love.

This mini-course is your intentional guide to creating a meaningful brand for your business. It’s the exact 3 part step-by-step process that I use with my 1:1 Brand Design clients, now available for you to dig deep into the heart of your business, and create a brand that connects & converts.

attract more Soul-Aligned Clients
with a purposeful visual direction? 

are you ready to

I’m Cassie Gudmundson, the founder of Reux Design Co. 

I’m on a mission to help conscious entrepreneurs like yourself build a lasting legacy through your business. Because the work you’re doing is bigger than yourself. 

And good design has a ripple effect. When people see something that resonates with them, they can’t help but jump on board. My clients have told me that I have the unique ability to give a name and face to the ideas that they’ve been processing, and I’d like to believe that. 

So now I’m sharing with you the exact process I use with my 1:1 clients for a purposeful brand — one that’s strategic AND beautiful — so you attract your Soul-Aligned {dreamy!} clients, feel confident in your impact & build a financially sustainable business along the way. 

hey friend

let me introduce myself

snag your purposeful brand now

Yes, Sign Me Up!

for $49

Yes, I want the FREE guide!


Not sure yet? Don't leave empty handed, friend!