Today I’m so excited to share a new brand + website launch with you! At the beginning of the year Kendra came to me wanting to refresh her blog branding and design. We worked together to come up with a beautiful modern, fresh, feminine platform for her to get back to her blogging roots and better connect with her community! Keep scrolling to see the details.
Kendra is a beautiful mama of 1 yr. old twin girls. She’s been blogging + creating YouTube videos for years! Recently with her little girls (Violet & June, such adorable names!) taking up most of her time, she wanted to refocus on her blog.
We jumped right in to designing a new site on Squarespace. She was previously on WordPress but wanted something that was simpler to maintain, edit and evolve with her as the blog grows over time. Ease of use is one of the reasons I love and ALWAYS suggest Squarespace to clients!
We chose a light, feminine color palette to pair well with the timeless serif fonts used in her logo and header. These give a beautiful visual balance of old & new, classic and updated.
Throughout the design, we paid a lot of attention to featuring the different categories of her content. With interesting overlays, and layouts, each page allows the reader to click through to see the newest content OR what they’re most interested in. It’s also fully responsive (thanks Squarespace!) and looks great on mobile, which helps Kendra’s stats as a full-time blogger.
I absolutely love how everything came together for this brand + site refresh! Make sure you head over to WithKendra.com to see the site in action.
I first chose Cassie because of her clean and simple aesthetic. Every one of her designs had the overall vibe I was going for and gave a professional feel as well. Once we started the design process, it was a quick and easy progression. Everything was extremely organized and she went above and beyond to help get the look I wanted.
Cassie was also incredibly helpful with helping me figure out how to use SquareSpace. I sent her a million questions along the way and her responses were always so quick I was amazed. If you are looking to revamp your site and create a brand new image, I highly recommend Cassie. She is extremely talented and I couldn’t be more pleased!
To get inspired by more recent projects, head over to my Work page.
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