Today I’m so excited to celebrate the launch of a beautiful, brand new visual identity for Tara Henderson.
I had the joy of coming across Tara on YouTube a while ago, and when her channel started to grow at lightning speed, we decided it was time for a full on rebrand. Previously Tara had a brand that was simple and girly, but it wasn’t customized to her whatsoever, and it didn’t exactly match the vibe that she wanted to portray through her content.
I was so excited to give Tara a fresh new look that holistically and beautifully represented her content, her values and the type of woman she wanted to connect with. Below you can see the full branding — or check it out in action on her channel over on YouTube. We’re so in love with how everything came out: the brand now fits Tara perfectly and each detail speaks to her feminine, minimal style and her desire to connect with other likeminded mamas.
We of course started with a moodboard and color palette to create a direction for our visuals. Keeping in mind Tara’s personal style as well as the type of content she creates & the viewers she wants to attract, I pulled the below images and color palette. It’s full of soft, feminine details, nature-inspired texture and modern type. I used this as the foundation when designing the logo + other elements.
For the logo, we kept it simple and clean. The modern sans serif font brings a youthful edge (which is exactly what her ideal viewers are drawn towards). Simple details like the diamond icon and tagline let viewers know what the can expect to see on her channel.
I also developed a beautiful, playful floral pattern for Tara to use throughout her branding. This is great to add a pop of fun on business cards, stationery and her channel art.
Of course, since her business is a YouTube channel, I created some digital assets for her to use daily. Customized Channel Art for her youtube header creates an instant impact when new viewers find her channel. We carried the same romantic fonts, branded colors, and pattern over to her End Screen for a cohesive branded experience throughout every video.
I’m so thrilled to have been able to create a holistic brand for Tara’s growing channel + business. Make sure to head to her channel to see all of the details.
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