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f you own a small business you know how crazy the holidays can get. It’s the busiest time of year for shopping, with everyone spending double their time online buying lots of gifts! It’s a great opportunity to reach more of your ideal customers, boost sales, and end the year strong. So, if you want to have a holistic holiday plan, and purposefully brand your business during this season, now is the time to start getting ready.
In today’s video, I’m sharing my top tips branding and marketing tips for how you can prep your creative business for the holiday season.
There are many important factors in your business that will help grow your company. Branding, copywriting, photos, price, social media presence, to name a few. With so many touch points, how do you as a business owner, make sure that everything is cohesive and attracting those ideal customers? It’s quite simple actually.
Keep him/her at the center of your business.
That seems like a no brainer, but it’s something that all creative business owners struggle with. And trust me, if you’re having issue attracting your ideal client, this is probably the issue.