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Recently, I said no to a prospective client who has inquired about a full branding project.
Now, this isn’t a revolutionary idea. But it was a particularly tough decision for me at the time. I’d had a full schedule for a few months, but suddenly I hit this lull. I had no projects coming up, no money coming into my business and with maternity leave right around the corner, I had a bit of a freak out.
I knew we weren’t a good match, but I felt like I had to say yes.