The 5 Steps You Need to Intentionally Scale Your Brand
At some point, every entrepreneur I work with (or talk to) starts to think about how to scale their business. Whether you’re working on scaling form $3k to $5k per month, or from $20k to $100k per month, scaling your business is a bit of an art and a science.
I’m currently knee deep in finalizing branding & websites for a few clients and wanted to share a little #bts of the process when it comes to preparing to scale. While the steps look different at each stage, the overall ideas is something you can apply to your business, today, wherever you are.
There are 5 things I think you need to focus on, to create a brand that helps you scale your income and your impact.
The first pillar of scaling your brand & business are your values.
What’s your “why?” What’s your purpose? As you start to scale, it’s even more important that you have clarity here. When you’ve added more clients, offerings, team members and income, you have to be able to come back to your core, soul aligned purpose and “why” when making decisions.
Sometimes I feel more like a therapist than a designer when I work with my clients, because we have to dig deep into their goals, dreams & values before anything else.
Clarify your “why” and the deeper core mission of your business. What is the lasting legacy you want to leave at the end of it all?
The next piece in scaling is connection.
No (wo)man is an island, and your brand isn’t either. Want to make sales? Want to raise your prices? Want clients ready to work with YOU? It starts with a deeper, soul level connection.
Your business (whether you’re at $2k or $200k) depends on building relationships and connection with your audience. That’s what ultimately guides them to buying from you versus somebody else who has a similar offer. Can you think of a person you stumbled across on Instagram and instantly felt like you were long lost BFFs? That’s what you want to foster!
What are you doing every day to foster connection with your audience? The platform doesn’t matter so much as the consistency. Go farther than just posting content. Get in your DMs, start email conversations and truly build relationships with your potential & soul-aligned clients.
The 3rd piece to scaling your brand is strategy.
I love the visions, dreams & ideas. But just sitting back and *hoping* things happen, won’t work. You need to take aligned action, daily. I love mapping out personalized, specific strategies with each of my clients to reach their big vision goals.
Strategy encompasses so much in your business, from branding to marketing, from content to planning your launches. My best advice here is to hire a coach to help guide you through the process (& exponentially speed up the timeline of your business growth.) Want to know more? I offer 1:1 business coaching for entrepreneurs wanting to scale to $10k months in a soul aligned way. Just reach out here!
Here are a few of my free strategy resources to get you started:
Scaling your business and brand, step 4 is all about your visuals!
I’m a brand & website designer, so you know this has to be included! And it’s true, your visual brand is a big piece of the puzzle when it comes to scaling in an intentional and impactful way.
This is what most people think of as their brand. It’s the manifestation of your ideas, coming to life in a logo, colors, imagery, your website. It’s creating a cohesive story that represents everything you do for your clients, in a way that speaks to them on an emotional level.
Ask yourself, is your brand fully representing your unique voice, offering and mission? Does your website lead potential clients to booking a call or reaching out to you? If not, it’s time to revisit this and craft a brand that helps you do your work!
The last piece of scaling your business is your brand voice.
You know when you read a caption and instantly feel like you found a new soul friend? That’s because their brand voice is on point. Yep, that’s why your message is just as important as your visuals. To scale, you need to connect with and impact more people. A brand voice that stands out & speaks directly to the hearts of your soul clients is key! When you find clarity here, it is pure magic.
This is why I recommend to all of my clients to hire a copywriter! They can help you craft a cohesive and powerful brand voice that connects & converts. Whether you’re writing Facebook ads, blog posts, or Instagram captions, you need an aligned brand voice to scale.
Are you ready to step boldly into a more soul-aligned brand, that helps you increase your impact & increase your income?
I create Soulful Brand Awakening just for you, friend! It’s a free 3-part video series teaching you my top tips on how to leverage mindset, strategy & soul to take your business to the next level, all with ease & flow.