If you’re reading this article, chances are you’ve been asking yourself, “Is now the right time to rebrand my business?”
Building a sustainable, intentional business requires the ability to pivot and be flexible every single day in our business. While at the same time, maintaining a long-term vision that we’re striving towards.
For me, this works best when I take some time to really dig deep and reflect on the state of my business every few months. See what’s working and what probably needs to be changed. The truth is, if we want to grow and create impactful businesses, we need to keep in mind how our business evolves over time.
One of the biggest opportunities you have to evolve is through your branding. A holistic brand is the visual representation of your company, and the thing that allows you to catch (& keep!) the attention of your ideal audience. Good branding should be working FOR you, on autopilot 24/7 to help you reach your goals and change lives.
So how do you know when it’s time for your brand to evolve? You definitely don’t want to be changing things too much, as that’s just going to confuse your community.
But at some point for almost every creative entrepreneur, there comes a time to rebrand. This is different for each of us and really depends on a variety of factors. But there are 5 common reasons why I would suggest that rebranding your business might be worth some consideration in this season of business.
It might be time to rebrand if…
Your business has shifted over time
It’s completely normal to have a vision when you start your business, that changes over time. Throughout the course of your business, it’s likely that you’ve changed, grown and learned a lot from your experiences. So it makes sense that your offerings or ideal client might have shifted as well. If your current branding is no longer aligned with what you offer, you’re missing out on a valuable, strategic piece of the puzzle in creating a sustainable business.
You aren’t attracting your ideal clients
Often I see my clients get to a point where they just aren’t attracting the right people as clients or customers. If most of your inquiries or sales are coming from people who don’t seem like your dreamy audience, it’s likely that your branding needs to be updated. Branding is the first visual representation somebody sees from your business, and when designed well, those ideal clients can’t help but fall in love with your business and want to work with you.
You don’t feel “at home” in your brand
Holistic branding should be focused on what your ideal client wants and loves. But it’s also a representation of you, the creative who makes this business stand apart from the others in your industry. If it isn’t accurately reflecting your story, your personality and the values you want to portray, you might not feel “at home” in your brand. This is a great sign that it’s time for a rebrand.
You’ve hit a plateau and need a refresh to take your business to the next level
A new season in business requires you to do things differently than you’ve done them before. Sometimes, to level up in your business, you need to level up your branding. This could look like creating a more strategic foundation or simple rounding out your branding to be cohesive across every touch point. Either way, a rebrand might be just what you need to move forward and keep growing.
Your brand isn’t a holistic brand
Let me know if this is you — when you started your business you didn’t have the money to invest in professional branding. You’ve pieced together bit and pieces over time, creating a logo here and a website there. But none of it really goes together, and there isn’t a solid strategy behind your design decisions. This is all too common! But if you want to really tell your story and make an impact with your business, it might be time to build a more holistic brand from the ground up.
I’d love to know if any of these 5 reasons resonates with you! At the end of the day, there are so many reasons why a rebrand for your ethical or sustainable business might be the best choice. I truly believe (and have seen with my clients) that a strategic, beautiful brand design can help you connect with the right audience and make a bigger impact with your business.