Learn your brand’s core emotion so that you can connect with more clients & build a business that’s true to you.
In the beginning of 2019 I sat down to write out some goals for Reux Design Co. and assess how everything was going. I had just returned from a few months of maternity leave. And it seemed like the perfect opportunity to come back to the business with fresh eyes, ask myself some bigger picture questions, and make sure I was building my brand in the right direction.
Today I wanted to share with you some of the questions I asked myself, particularly about my brand and website.
You can quickly quiz yourself, as a more established business owner, with these 4 insightful questions to make sure your brand is in the right spot, or if it’s time for an update.
I’ve had the same brand since I launched in 2015 and it just isn’t working anymore.
You might know how this feels. You’re ready to move on to something that feels more like you, that’s attracting the right type of clients and really helps you business grow in the coming years.
This is something that a lot of business owners face.
When you hit a certain point, sometimes you need to shift and readjust your branding.
I love working with clients like this, who have been in business for a few years, and realize that their brand just isn’t where it needs to be.
So today I want to share with you the 4 questions you can ask yourself, when looking at your brand & website design. The questions are super simple, but insightful! And when you put your brand through this fun test, it becomes obvious how well your brand is working for your business.
Maybe when you first launched you weren’t 100% sure what your business would be. You had a ton of ideas and you didn’t know which direction you would ultimately go. So you DIY’d a brand together, which is something that a lot of us do!
Now that you have a more specific idea of where you want to go with your business, let’s take another look at the branding. Does that old brand still align with the direction of your business? How about your products and services, or what you’re offering?
This is such a great way to see how well your brand is working.
Out of all of the inquiries that come into your inbox, how many are clients that you’re really excited to work with? If you aren’t saying a resounding “HECK YES” to most of your inquiries, this is a sign that you probably need to pivot your brand a bit.
Your brand and website might not be speaking to your ideal clients in a clear, compelling way, that’s prompting them to reach out to you.
Think about this: are you attracting people who have too low of a budget, or aren’t ready for your services, or want you to Frankenstein-piece together your packages?
Or maybe they just aren’t in the niche that you really want to serve, and can serve best!
A lot of times I work with clients who’s brand used to work really well, but as they’re growing and expanding their offerings, it no longer makes sense.
For example: You’re a photographer who used to do primarily family sessions. Now you’ve grown into a full studio, with 3 photographers working for you, and you also offer education, mentorship & more. Your old brand no longer encompasses and represents these new offerings, so it’s time to rebrand.
Ask yourself “How does this brand work as I’ve grown and evolved, and will continue to do so over the next few years?”
Are you proud of your current brand & website? This is one that a lot of us put on the back burner, but I think it’s so important to consider.
If your brand doesn’t feel like you, if something is just off and it doesn’t reflect your individual way of doing business — that’s a good sign that a rebrand is in order.
Don’t get me wrong, I talk a lot about how your brand should be designed for your Ideal Client, with their preferences at the forefront. But these two things aren’t mutually exclusive.
You can have a brand that is the perfect mix of what your ideal client loves, and what represents YOU.
I believe every business owner should feel really proud of their brand & website. You should want to show it off, and be excited when an ideal client reaches out to you.
There are the 4 questions! As you went through them, how did you feel?
If you answered “No” to 2 or more of the 4, start thinking about where you want your brand to change this year.
Most of my clients come to me when they’re at this point, and it’s such an honor for me to partner with them to build a new intentional brand, that helps them make an impact they’re proud of & build a sustainable income along the way.
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