Learn your brand’s core emotion so that you can connect with more clients & build a business that’s true to you.
I’ve talked a lot over the past few years about bringing more intentionality into your business.
From your strategy to your design, I’m a big believer in how making intentional decisions can help us build a business that is truly purposeful, as well as sustainable. The same is true about your offerings, or services.
It can be easy to fall into the trap of structuring your offerings in the same way as industry norm, or keep offering a service because it’s always been a core of your business (even if you no longer enjoy it).
Things change, and one of the best ways we can build a sustainable, purposeful business is getting clear in our business.
Let’s jump into 7 things that can help you do this.
Before you can dive deep into narrowing down your intentional services, you have to know your numbers. At the end of the day, a sustainable business is one that makes enough money (for you) without you having to work 24/7. You have to take price into account when narrowing down those core services.
I already wrote an entire blog post about setting intentional money goals for your business, so make sure to head to that post and read it first. That way you have a base idea of your minimum numbers and you can build your core services with that knowledge.
Who do you love serving? Think of past clients that you felt deeply connected with, and what they had in common. Were there aspects of the project they needed? What exactly were they looking for when they chose to hire you?
These are all good questions to ask.
Intentional services aren’t just focused on the client, of course you need to love what you do as well. Which things do you love doing? Can you build a package or experience based around what you enjoy and can pour your heart into? This is a time to think creatively and intentionally.
Don’t be afraid to build packages or offerings that are different from what you see in your industry. By combining what your soul-aligned client needs and what you love to do, you’ll find a perfect middle ground for your business.
Each of us has a unique way of approaching projects. Thinking through your current services and projects you’ve done in the past, how is your process different? Maybe you have a framework you devised or a unique schedule, or a client on-boarding process that your clients love.
By focusing on these unique aspects of your process, this can help you narrow in on services and offerings that align with what you already do well.
Similarly, these details that make you different are connection points you can use to attract more soul-aligned clients who you love working with.
Sometimes a minimum service or offering is too small — you end up doing the same amount of work for less money.
For each of your core services, think: would I be completely satisfied and happy if I got out of bed today and only did this project, for this amount of money? Would it be worth it to me? Find your minimum that you’re happy to do while making a sustainable income, & build up from there.
Sometimes this means getting rid of services that take too much time or that you don’t fully enjoy, to make way for more intentional offerings instead.
When you’ve finished a project, how will your client FEEL or what can she ACCOMPLISH afterwards? Narrowing in on the benefits of your services can help you more intentionally structure or market them to potential clients.
At the end of the day, we all want to be building a business and life that we love, that’s sustainable. So how is your core offering helping your client do just that? What benefit do you want her to see (emotionally or internally) — narrow in on intentional services based on this.
Lastly, let’s think about that soul-aligned client again. Do you offer services that attract her, specifically? Services that repel others who you don’t want to work with? You might find that your offering services that only attract low-budget, or hard to deal with clients.
Letting go of those, means that you can instead, focus on speaking directly to your soul-aligned client with just 1 or 2 services you know she would love and need.
Don’t be afraid to attract & repel with your intentional services. Narrowing down your offerings can do just this and while it might seem scary to exclude a certain market, it will help you more deeply connect with the right people, in a sustainable way.
That’s my questions for you today. Is it time to narrow down on those core services to build a more sustainable business?
Take some time to think about how intentional your current offerings are? What can you do to lean into that Soul-Aligned client and speak directly to her?
Snag the Cohesive Brand Guide below, which has my best tips that I didn’t share in today’s blog post!