Learn your brand’s core emotion so that you can connect with more clients & build a business that’s true to you.
Once you’ve connected with somebody & decided to work together, it’s up to you to foster an experience that is positive and rewarding for your client. Not only is this fulfilling to you (as a business owner) but it helps grow your business in sustainable ways.
Clients who loved their experience with you are more likely to refer you to others, or even come back to work with you again. In some ways, the experience is even more important than the actual deliverables that you offer.
No matter what type of holistic or purposeful business you run, creating a meaningful client experience is key. So today I wanted to share some thoughts on how to do this, what’s worked in my client-based business & how you can implement these ideas into your own client experience.
Let’s jump in.
I truly believe that your best client experience happens with the people who you deeply connect with. It’s impossible to create a seamless and meaningful experience if you don’t first connect with or even LIKE your client (or the project).
So first and foremost, create a brand & website that stands out, showcases your unique personality and how you work.
This means that your clients will be truly excited to work with YOU and will enjoy the experience that much more, because you’re connected on a deeper level.
And offer the information first. Part of creating an amazing client experience in your holistic business is eliminating any pain points, confusion or struggles in the process. As you work with clients, take note of questions that come up again and again. How can you educate your clients BEFORE they ask these questions?
Maybe it’s a hidden Client Welcome page on your website, or a beautifully designed Welcome Packet PDF that you send. Or maybe you just do more education throughout the process so your client always knows what is happening and what to expect next.
Either way, offering info before your clients even ask the question helps them feel like they are truly seen & heard. Every client wants to feel understood and supported, and this is a great way to do so.
Big or small, add some delight & surprise into your client experience. This can be a wonderful way to create a fun in the process & say “Thank you” for choosing to invest with you. You could add this into your client experience process before or after your project, just think about when it will make the most impact for your business.
There are so many things you can do here, paid and not. I personally don’t mind spending some money on my clients as they’re investing a big amount with me. I send fun thank you boxes at the end of every project, and it’s always a surprise for my clients. I know some designers send flowers or coffee on launch day.
If you want to go with a free option, sending a bonus resource after an Inquiry email or at the end of the project is a great way to go. Think about what additional resources your client might need, and they will really appreciate that you went out of your way to further encourage them.
Of course, these aren’t ALL of the ways you can create a meaningful client experience. You also have to be organized with your process & deliverables, have a solid timeline, good communication, etc. But those are topics I can share about in a different blog post!
But I hope this gives you some ideas of how branding & your business strategy can create a system for you to work with clients you love, and have them LOVE the experience as well.
Grab my free Brand Audit Workbook and assess where your brand is today: is it working for you, or is it time for a rebrand?