Branding is only one piece of the puzzle when it comes to building a thriving business. In my experience though, I’ve seen how branding can help business owners raise their prices and book ideal, high-end clients regularly.
Branding is the first impression potential clients have of your business when they find you online. It’s an opportunity to connect with them and showcase your unique expertise in a way that highlights your value.
No matter what you do in the pregnancy, birth or postpartum industry, you can absolutely charge high-end prices for your services. As long as your branding & offerings match the price tag.
So today I want to dig into how branding can help you book more high-end, ideal clients.
Before we get into the branding tips though, there is one thing you have to know. You must know exactly who you’re speaking to. Getting clear on your ideal client, truly being specific, will make all the difference when it comes to creating a brand experience that resonates.
Trust me when I say that being general will only leave you feeling lost within your industry. The more you can appeal directly to your ideal client through your brand & web design, the more your business will thrive.
3 ways branding can help you book more high-end clients
Purposeful branding builds trust
Have you heard of “Know, Like, Trust?” These are the 3 factors of guiding a potential client from interested, to booking your services. Trust is the most important of the 3, in my opinion.
The key to a brand that helps your business grow, is consistency. Like any other aspect of business, potential clients need to trust you if they are going to invest in your services. When clients see that your branding is consistent and purposeful everywhere you show up online, that breeds trust. When they recognize your branding, potential clients start to feel a connection with you that subconsciously leads to greater trust.
The right brand creates an elevated experience
If you want clients to pay a higher price tag, you have to create a high-value experience. Your branding is more than just your logo, it’s a culmination of the entire experience of your business. Your website, stationery, social media, copywriting and photos should all look updated, cohesive and beautiful. Ask yourself, “How would a potential client perceive my business if they land on my website today?” Your brand is an opportunity to provide a beautiful experience for clients online, before they work with you offline.
Branding showcases your value not just your offerings
Elevated branding can showcase your value, instead of just highlighting your offerings. In the case of a high-value experience, potential clients want to know what to expect from working with you. What sort of experience will they have? How will you guide them? How will they feel when all is said and done?
Purposeful branding can help to showcase these core values. The right fonts, colors, graphics and design can call attention to specific information for your potential clients, guiding them through your website in a way that makes sense.
Want more? If you enjoyed this article then Designed to Connect, a new online course for pregnancy, birth & postpartum professionals, might be for you!