Learn your brand’s core emotion so that you can connect with more clients & build a business that’s true to you.
So what can you do to keep your business on track and stay motivated to build this dream?
At the end of the day, as a business owner, you want to feel proud and excited thinking about what you’re building. Often, we get caught up in the day to day tasks, annoyances and difficulties. We forget the bigger vision, our “Why?” and the reason we started in the first place.
Getting to the heart of your business can align everything you do with your core, heart-centered mission. It allows you to serve a certain client best, to connect with an authentic community, and to push through difficult days, knowing that the long-term goal is most important.
The heart of your business should affect everything else you do, like a ripple. In today’s video, I’m sharing my thoughts and 4 steps to honing in on the heart of your business.
In the video I talked through 4 key questions I’ve asked myself to get to build a heart centered business, and how you can too.
I go into depth in the video, but here’s a short breakdown:
Before anything else, make sure you have the right mindset. You need to believe that your business can matter, that you can spread good, that a sustainable income IS POSSIBLE. Change your mindset, change your life.
Related: How to Set Conscious Intentions
Here’s a juicy question. Your “Why” drives everything in your business. It’s likely you started because of this reason. Beyond the normal “making money” and “supporting my family,” figure our WHY you’re doing this! What unique path does your life have that led you to this moment? What’s your ultimate goal? Dig deep here and don’t be afraid to get a bit mushy, this question can help you get straight to the heart centered vision you have for your business.
Next up, how do you want others to feel? Every interaction with your business will make your potential and actual customers feel something. So you might as well be intentional. Do you want them to feel happy, excited, healthy, secure, energized, creative, encouraged, inspired? Check out an emotions wheel for more inspiration and get as descriptive as possible.
Put simply, you don’t need to be a jack of all trades. Your unique business, talents, skills and services/products will allow you to help a certain person most. Hone in on that ideal client. It’s better to serve a few people 100% than serve a lot of people at 20%. Don’t be afraid of “cutting out a huge chunk of potential clients” because focusing in on those you truly align with will create a community of loyal fans and followers.
Now that you have those 4 steps, you should have a clear vision and mission in mind. Refer back to that often as you make decisions and build your business. And I encourage you: revisit and thing about the heart behind your business often.
Did this post resonate with you? If so, I encourage you to check out Designed to Connect, my signature online course for birth professionals to design their purposeful brand!