There are many important factors in your business that will help grow your company. Branding, copywriting, photos, price, social media presence, to name a few. With so many touch points, how do you as a business owner, make sure that everything is cohesive and attracting those ideal customers? It’s quite simple actually.
Keep him/her at the center of your business.
That seems like a no brainer, but it’s something that all creative business owners struggle with. And trust me, if you’re having trouble attracting your ideal client, this is probably the issue.
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Keeping your ideal client at the center of your business ensures that everything decision you make is to further attract them to your business, and strength that bond. Branding is a huge part of that! The right logo and holistic branding can grab the attention of that ideal client, and create an instant bond with them. On the other hand, the wrong branding can turn off potential clients or customers, making them feel like your business just isn’t the right fit.
So what does this have to do with liking your logo? One of the biggest mistakes I see business owners making (and this includes my clients sometimes) is choosing branding with their own preferences in mind. They forget that their taste might differ from what the ideal client will be drawn to. During the branding process, they let their own feelings get in the way of what’s truly best for the business.
You have to stop thinking about yourself if you want the best brand for your business.
Today’s video is all about this topic. I break it down a bit more and offer some advice for those of you who are branding or rebranding your business.
At the end of the day, I want my clients to be happy! You should love your branding, but maybe you won’t like it. And that’s okay! Your goal (along with my goal) is to create a holistic, conscious visual identity for your company that attract the right customers. And if you keep that in mind at all times, you’ll be well on your way to a successful business.
Is your branding attracting your ideal clients? Do you think you’re keeping them in the center of every business decision you make?