New Brand Design Launch: Cloverbaby Lactation Consultant
Brand Design Launch for Cloverbaby Lactation Consulting (IBCLC)
When I began thinking of all the women I’d love to serve in the niche of birth professionals, I immediately thought of lactation consultants. Within my own motherhood journey, my IBCLC was such an integral and cherished part of breastfeeding and the early newborn days. So I began thinking what a beautiful, professional and impactful brand could look like for an IBCLC, and Cloverbaby is the result!
Today, I’m so excited to share more about the Brand Strategy & Brand Design behind Cloverbaby Lactation Consulting.
Brand Strategy Goals:
Create a brand that felt warm and welcoming. Instill confidence in the clients.
Create a brand that would be impactful and eye catching for social media and marketing purposes
Use strategic design to create something both professional and personal, so that this IBCLC could raise her rates and build a loyal community