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Branding

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One of the common concerns I hear from clients & friends who own a business is this. How do I add personality to my brand while still being professional?  Business has changed a lot over the past 10 years, and with the influx of social media online, you have to approach entrepreneurship differently. I truly […]

Branding

Adding Personality to Your Brand

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**Note: This post was updated on August 15, 2019 About a month ago I came across a tea kettle on Amazon that had the most hilarious review section ever. It was a beautiful glass, minimal kettle for under $30. Why is that funny? Well contrary to the photo of the kettle with a beautiful modern […]

Branding

The Ultimate Guide to Font Pairing + My Favorite Fonts