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Branding

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Whether you’re hoping to DIY your brand & web design, or invest in a designer to create a one-of-a-kind brand for your business, you should understand what emotional branding is and how it can help you connect with clients on a deeper (& more consistent) level. Emotion is such an integral part of every business […]

Branding, Strategy

A Guide to Emotional Branding: What It Is & How to Use It

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One of the common concerns I hear from clients & friends who own a business is this. How do I add personality to my brand while still being professional?  Business has changed a lot over the past 10 years, and with the influx of social media online, you have to approach entrepreneurship differently. I truly […]

Branding

Adding Personality to Your Brand