Today I’m bringing you Part #4 (and the final post) in my More Than A Logo series, where I’m talking about how branding your photo content is vital to creating a strong visual identity. This one is all about styling and branding the photos that represent your business – on your website AND across your social media.
I’m sure you’ve read + watched all of the previous posts by now but if not, check those out before this one. First, WHY you need more than a logo as well as defining a color palette for your brand. And most recently, how to design collateral for your brand.
You can watch the video here or head over to my YouTube channel to view it. & below I’ve broken down everything I talk about in the video plus some links to all of my favorite resources!
There it is! The final part of your visual identity recipe. If you’ve enjoyed following the series and want to implement it into your own business, make sure you sign up to receive the FREE #MoreThanALogo ebook which will launch in the next week or so. It’s an amazing bonus that I put together for you to take everything I’ve said thus far & actually follow through for your business.
So as I mentioned in the video, I have 3 main tips in terms of keeping your photo content on brand with the rest of your visuals.
01. Get professional photos taken | A foundation of 10-15 brand aligned photos will do so much for you in terms of keeping your branding consistent. These photos could be anything related to your business, whether they’re styled photos of your products, headshots of you + your team or lifestyle shots of your working in your office. Whatever makes the most sense. This can definitely be an investment but the photos will be invaluable for you to use over and over on your website, marketing materials, social media platforms and more. You can use them over and over to create a really memorable brand visual for your company.
02. Keep a consistent editing style | This is so simple in theory, but harder in practice. Often we get bored of doing the same thing over and over, but that is what ultimately builds your brand story in the customer’s mind. So keep a consistent editing style for all images, across all platforms. I covered more of this in my recent video all about how I edit photos for Instagram, keeping a consistent theme through my feed.
03. Choose 3 key words to describe your photo content | Similar to video #2 in this series (how to create a color palette for your brand) you want your photos to make viewers feel something. To do that, you first need to define how you want them to feel! Take some time to find 3 key adjective words to describe your brand vibe: things like moody, happy, joyful, luxurious, calming, clean, modern, etc. Then make sure all of the photos you create or share match these key brand words. Easy as that!
I also mentioned in the video some resources I love for finding great photos to add to your mix. #3 is definitely my favorite but feel free to browse any of the below sites. As long as you stay on brand with a similar editing style + vibe as your original content, theses “stock” photos can be great filler for you.
And that’s it! Those are the 4 videos in my #MoreThanALogo series. I hope you enjoyed it and learned a bunch of new info + tips to implement into your business. Remember, everything you do visually works together to paint a picture for your brand. So always stay consistent and aligned with your ideal customers.
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