Last year when I had Freyja, our first daughter, I had the immense pleasure of laboring & giving birth at a local birth center. Surrounded by midwives and a doula whom I loved, it was such an intense and wonderful experience. Even more so, it gave me so much respect for birth & mama workers.
Today marks the beginning of my new series: Essential Design for Birth Workers.
I’ll be diving deep into different brand & website design topics for birth workers so you can grow your sacred business in an intentional, purposeful and sustainable way!
Let’s jump in with the first post: how branding can help your birth business grow.
These days, birth workers & postpartum workers (for baby & mama) are becoming more and more mainstream. Which means that more than ever, there is space and opportunity for you to build a truly fulfilling and purposeful business!
While birth work is very personal and intuitive, social media and the internet means that your practice is likely to be found online. That’s a wonderful opportunity for your to showcase your values & experience in a way that connects with your soul-aligned clients and build a business that you’re proud of.
I’m sharing 3 powerful ways that branding can help your birth & mama business grow.
Maybe you’ve never thought about branding your birth business, or maybe it’s been a to-do on your list for a while now. Either way, I wanted to share some (unexpected) ways that branding your birth & mama business can help you grow in an intentional way.
1. Branding your birth business can help you find more soul-aligned clients.
The first is the most obvious, but something that is still often overlooked. Who do you want to work with? As a doula, midwife or other birth worker, your client relationship is a sacred and intimate one. Your clients need to fully trust you and be able to relax with you! So working with soul-aligned clients, those people who you instantly feel a connection with, is the ultimate goal.
Branding your birth business means giving it a visual representation that can attract soul-aligned clients. The right brand can work for you, connecting with potential clients and guiding them towards working with you, in a meaningful way.
2. Branding helps you find a balance between personal + professional in your birth business.
I’ve worked with and spoken to a lot of doulas & midwives about their business. And one of the most common struggles is finding the balance between personal & professional. Purposeful brand design can help you find this balance and portray it through your business.
Your business is likely very near and dear to your heart. It has a personal element and your core values are a strong part of that! At the same time, bring a birth worker is a big responsibility. You have professional knowledge & you want your clients to trust that you know what to do.
The right brand design can help blend these two facets into one cohesive look, that helps to grow your birth business.
3. A brand can make you more excited and proud of your birth business.
How do you feel about your brand right now? Are you excited and proud to share your website with a potential client? Or does it make you cringe a bit.
The right brand design can give us so much confidence in our business & mission. Your brand & website are your online home. You want it to feel like you! I love when I work with a client and they are just beaming afterwards because their brand perfectly represents their unique business and process.
A purposeful brand design can give you so much confidence in your work & business, so that you are excited to share it & connect with clients.
These are just 3 of the many reasons and ways that purposeful brand & web design can help you build a birth or mama focused business. Design is a tool that you can and should be using as your build your brand and share this important work with clients!
Need a little more guidance?
If you enjoyed this article then Designed to Connect, a new online course for pregnancy, birth & postpartum professionals, might be for you!