When I was in college studying Fashion Merchandising, I didn’t know the first thing about branding. I learned all about marketing, buying, merchandising, visual displays, and using Photoshop. But nobody ever sat us down and explained what branding was – much less its importance.
Diving headfirst into a job post-college where I was the Social Media Manager for a luxury jewelry company, I had to learn about branding. And quick.
I had to learn how to create and embody a high-end brand, because tens of thousands of dollars depended on me doing my job well. (Talk about a trial by fire!)
I learned a lot of lessons about building a brand and now that expertise comes in handy as I run Reux Desing Co. & work with my amazing clients. There are some branding misconceptions that come up all the time that you might believe right now, too. I’ve heard these myths from clients, followers on social media, and other business owners.
I believe we should always be open to learning, growing and gaining new clarity for our businesses and life!
So today I’m disproving 3 most common myths you might believe about branding.
Truth: Whether you do it intentionally or not, you’re branding your business.
With your website, social media posts, tone of voice, product photos, etc. you’re building a brand. And if you haven’t been intentional about building a holistic visual identity, then the brand you’re building probably isn’t helping you grow your impact or income.
You can absolutely build a business without investing in branding. People do it. But your content, marketing, products and more are creating a brand anyways. A brand really is more about how your audience perceives you. So why not allow a thoughtful, strategic brand HELP you grow, more quickly and with less work?
A brand built for your business will be not only beautiful, but purposeful. I work with clients to design a brand & website that drives engagement, takes potential clients through a journey and ultimately increases inquiries & sales. Custom branding can be a tool in your business, working 24/7 so that YOU don’t have to! Doesn’t that sound nice?
Branding Myth #2: I have a logo, that’s all I need!
Truth: Branding is SO much more than a logo.
If you’ve read or watched my More Than a Logo series, you know how much I believe this. An intentional logo is great, but it’s only one part of the full story. Your brand needs to be versatile, functional and work across all touch points. A logo simply isn’t enough.
Ask yourself, what is your brand story? How are you positioning yourself to potential clients? Why do they want to work with YOU over OTHERS? These are all aspects of your brand, and equally, if not more, important than your logo.
You have to look at the full picture of your brand, and that influences every aspect of your business.
Branding Myth #3: Branding is super complicated, I don’t have time or money for that!
Truth: It CAN be. But not if done right.
“If you think good design is expensive, you should look at the cost of bad design.” — Ralf Speth, the CEO of Jaguar
I love this quote, because it perfectly sums it up. Bad branding (or no branding at all) will inevitably hurt your business in the long run. You’ll miss out on the opportunity to connect with customers + grow your revenue because the right people aren’t attracted to your business. Good branding does take time and energy, digging into your ideal client, your business goals and the heart of your company. But it’s an investment (time & money) that you should make.
If you’ve been working like crazy, hustling for sales or wearing all the hats to grow your business thus far, your success is so amazing! But is it sustainable? Now might be the time to step back, and start to bring in experts to help support & grow your business. So that you can fully step into your role as CEO and visionary of the company. (& stay in your zone of genius).
Are you ready to step boldly into a more soul-aligned brand, that helps you increase your impact & increase your income?
I create Soulful Brand Awakening just for you, friend! It’s a free 3-part video series teaching you my top tips on how to leverage mindset, strategy & soul to take your business to the next level, all with ease & flow.