When I was in college, I didn’t know the first thing about branding. I learned all about marketing, buying, merchandising, visual displays, and using Photoshop. But nobody ever sat us down and explained what branding was – much less its importance.
Over the years (my jobs out of college, freelancing and now running Reux Design Co. full time) I’ve learned a lot.
There are some things that come up all the time that you might believe right now, too. I’ve heard these myths from clients, followers on social media, and other business owners.
I believe we should always be open to learning, growing and gaining new clarity for our businesses and life!
So today I’m disproving 3 most common myths you might believe about branding.
Branding Myth #1: I’m just starting, branding isn’t important yet!
Truth: Whether you do in intentionally or not, you’re branding your business.
With your website, social media posts, tone of voice, product photos, etc. you’re building a brand. And if you haven’t been intentional about building a holistic visual identity, then the brand you’re building probably isn’t the one you want. Why not work towards attracting ideal clients + customers from the start? This doesn’t mean you have to invest in professional branding right out of the gate (although that is sometimes the best way to go!). But spend some time researching, learning and building a brand that truly represents the mission + values of your business.
Branding Myth #2: I have a logo, that’s all I need!
Truth: Branding is SO much more than a logo.
If you’ve read or watched my More Than a Logo series, you know how much I believe this. An intentional logo is great, but it’s only one part of the full story. Your brand needs to be versatile, functional and work across all touch points. A logo simply isn’t enough.
Branding Myth #3: Branding is super complicated, I don’t have time or money for that!
Truth: It CAN be. But not if done right.
“If you think good design is expensive, you should look at the cost of bad design.” — Ralf Speth, the CEO of Jaguar
I love this quote, because it perfectly sums it up. Bad branding (or no branding at all) will inevitably hurt your business in the long run. You’ll miss out on the opportunity to connect with customers + grow your following because the right people aren’t attracted to your business. Good branding does take time and energy, digging into your ideal client, your business goals and the heart of your company. But it’s an investment (time & money) that you should make.
I encourage you this week to look at branding in a new light! See how it can help you build up the sustainable business of your dreams.
And as always, if you have any questions or thoughts, leave a comment down below & we can chat!
PS. — This post was originally published in the Reux Design Co. weekly newsletter on Jan. 24th. If you’re interested in getting weekly tips, advice and thoughts on holistic, sustainable branding (PLUS access to the FULL Brand Resource Library) then sign up here.