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As a small business owner, you might have heard that you need a brand for your business. But as someone who works almost exclusively with clients in a personal setting, have you wondered why? Maybe you’ve dismissed investing in, or creating, a meaningful brand for your birth practice because it didn’t seem important.
At Reux Design Co. I’ve seen first hand the power of brand & web design — especially for my service-based clients! So today I’m excited to share 5 reasons why I truly believe that every birth worker or practice can benefit from a holistic brand for their business.
We live in a digital age now, and it’s almost guaranteed that any potential clients of yours will see your website. Your online home is likely the first impression they get of you & your birth business. Before they meet you or talk to you in person, your online home (& therefore, your brand) have helped that potential client to make subconscious decisions about whether they like you, trust you, or want to hire you.
If your online home is truly the first impression clients have of your birth business, don’t you want to make the best impression possible?
Owning a small business is a lot of work. But one of the joys of being your own boss is the freedom you gain. You can set your own schedule, work as much or as little as you want. A purposeful brand is an amazing asset for this reason: it can help you work smarter, not harder.
A purposeful brand & website has 1 main job — to connect with potential clients & guide them towards ultimately booking with you. The great thing about a brand designed in this way, is that it works 24/7. No matter your hours, if a potential client discovers you online, your brand can do the work for you. When designed strategically, it is essentially networking & connecting with clients even when you’re sleeping.
This can give you more time to focus wholeheartedly on serving the clients who do book with you, and growing your business in a more sustainable way.
Did you know that you only have 8 seconds to catch somebody’s attention when they land on your site? As much as we might not want to admit it, people judge a book by it’s cover. Meaning that they will almost instantly judge you & your practice when they land on your site.
You have so much to offer! Being a birth worker comes with a lot of knowledge. Many of my clients have expressed how they want to portray their business with a mix of personal connection & science based research. The right brand design can translate this knowledge & experience into a visual language for clients to understand. It’s the difference between looking like an amateur and a professional online. With only 8 seconds, you want a brand that visually showcases your expertise for potential clients.
One thing that I think happens for many of us, is we get stuck in the weeds of where our business is right now. It happened to me with Reux Design Co. and it’s happened with many of my clients as well. Let me explain what this means.
We get so into our work that it’s hard for us to see the long-term vision. Right now you might be working with 1-on-1 clients only, attending a handful of birth each month. And loving that! You’re so focused on serving your clients that you haven’t had time to think about where your business will be in 1, 3 or 5 years.
A purposeful brand & website give you the platform & freedom to expand your business. Things shift and change over time. Even if you love working with clients right now, in 2 years, you might be ready to hire an associate doula to join your team. Or create an online birth education class to share your knowledge.
My point is, your business will likely shift and grow in ways in which you can’t imagine right now. But the right brand design, one that is strategic and powerful, can help set up your business for this growth. It can help you establish an online presence, grow your community and create a recognizable brand for yourself within the industry. All of these things will be invaluable when the time comes that you do want to shift or grow down the line.
Last but not least, a purposeful brand design can help you see your business in a new light. I’ve seen with my clients how a new brand & website gives them a renewed sense of confidence and excitement about their business.
One of the biggest shifts in Reux Design Co. was when I stopped looking at myself as a “freelancer” and started looking at myself as a “business owner, CEO.” It gave me the confidence to show up online & with my clients, invest in my business & pay myself a sustainable paycheck.
Your birth business deserves a brand, because it deserves to be seen as a real business. You can be excited to share your website with an industry friend. You can be confident that when a potential client discovers you online, it’s a meaningful representation of your work. And it can be the catalyst for you to show up with pride, confidence & passion in your business.
Did any of these resonate with you? I hope that this article gave you some food for thought and a renewed point of view when it comes to investing in a meaningful brand & website for your birth business — how it can help you grow in ways you never imagined!
Want more? If you enjoyed this article then Designed to Connect, a new online course for pregnancy, birth & postpartum professionals, might be for you!
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