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Whether you’re hoping to DIY your brand & web design, or invest in a designer to create a one-of-a-kind brand for your business, you should understand what emotional branding is and how it can help you connect with clients on a deeper (& more consistent) level. Emotion is such an integral part of every business […]

Branding, Strategy

A Guide to Emotional Branding: What It Is & How to Use It

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One of my favorite parts of branding & web design is defining a visual direction. In my Brand Strategy process, I spend a lot of time gathering information and ideas from my clients, so that I can pare it all down into a purposeful visual direction for their brand.   Not everybody is in a place […]

Branding, Strategy

Finding a Visual Direction for Your Brand