One of the common concerns I hear from clients & friends who own a business is this. How do I add personality to my brand while still being professional?
Business has changed a lot over the past 10 years, and with the influx of social media online, you have to approach entrepreneurship differently. I truly believe that you can bring personality into your brand in a way that is right for you, and helps you grow a thriving, sustainable business.
I’ve experimented a lot within my own business as well, and today I want to share with you my thoughts on balancing personal & professional in your pregnancy, birth or postpartum business.
4 things to consider to add personality to your brand
1. You’re doing your business a disservice if you don’t share your story or personality.
First, I want to say this. Your business is completely unique and should be celebrated. Not because of your services, offerings or credentials. But because of YOU.
Your unique story, experiences and views are what can allow you to stand out and build a thriving business. I’ve written about this before, but you are the differentiating factor. I truly believe that you are doing your business a disservice, and it will be much harder to grow, if you don’t share anything personal.
People buy from people. They connect to people.
2. People are moved by vulnerability, authenticity and realness.
On that note, showing up as your true self can be scary. Infusing your personality into your brand, showing your quirks or unpopular opinions. It feels uncomfortable to be vulnerable in business! But this is what will draw people into your community, and get people excited to work with you specifically.
Don’t be afraid to draw your line in the sand and open up to your audience with a little vulnerability, authenticity and realness.
3. Being personal doesn’t mean you aren’t professional.
Speaking of being open, adding personality to your brand doesn’t diminish your professionalism. You can find a balance, and have a brand that showcases both.
This is where a strong, strategic brand can come into play. Having a timeless logo or a beautifully thoughtful color palette can ground your brand. It gives you a professional online home. Then, weave in personal touches like a fun photo, unique illustrations or copywriting that is quirky. Potential clients will appreciate both sides of your brand.
4. You get to choose how much you share.
Lastly, adding a personal touch to your business can be unique to you. It can mean whatever you want it to mean. You don’t have to share photos of you lounging in yoga pants, eating ice cream to connect with clients. Maybe that isn’t your brand. This is your business & you are in charge of creating boundaries between your personal life & business life.
I love and follow people who share so many details of their personal life. But I also love and follow people who keep 90% of that private. Both can work, and both can be successful! So find a balance that you are comfortable with and know that you can change this over time.
There are so many aspects of your brand and opportunities online to infuse your personality into your business. I hope this post gave you some ideas and inspiration to thoughtfully decide the balance, and what that looks like, in your own business.