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Sometimes setting goals for your business just doesn’t work. If you’re feeling unfocused or lost, setting intentions instead can better guide your work day to day. 


Setting Conscious Intentions for Your Birth Business

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We were emailing back and forth and a friend said to me, “While my work involves a lot of holistic care, I’m also a huge nerd who loves research and science. I just don’t know a good way to portray both in my brand voice.” We chatted a bit and kept talking about branding.  But […]

Branding, Strategy

Finding Your Brand Voice by Embracing Juxtaposition