I just recently finished up designing this gorgeous new branding for YouTuber, Blogger + mama-to-be Hayley. She’s been blogging for a while now and was looking to update her branding to encompass more than just fashion & beauty. Since getting married and having a little one on the way, we decided to create a new logo + branding that fit her updated lifestyle content. I love when you just click with a client and you both are on the same page right from the beginning. You can head over to her new blog or YouTube channel to see the branding in action.
ALSO I made a fun little video for my YouTube channel walking through my process of designing a brand. So if you’re looking for some inspiration or just curious about the way I work, head over and watch that (or see it at the end of this post)!
DESIGNING THE LOGO
FINAL STYLE GUIDE
PS — This video was originally featured on my YouTube channel. Make sure to subscribe there to see the full video and all other content right when it launch! See the my design process below or head over to my channel to watch!